The main target audience of this magazine are younger generations of the 20Th century with keen interest in music based around rock to more heavier music this is suggested firstly by the amount of band known band names on the front cover which are highly visible with there use of colour scheme making them stand out from the mainly black front picture. Secondly though the title is covered by the front picture the name 'Kerrang' uses the use of Onomatopoeia for what sounds like the chord or playing of an electric guitar with an overdriven effect also with the text of the title having the look of glass that's been smashed by the sound.The magazine price is cheap which not only makes it more appealing but is that price for the target audience so that their not splashing out for a magazine that's produced weekly, although a higher price would still be acceptable as normally every issue comes with 3-4 a3 or a4 free posters. Although the layout seems to have a fair amount of writing the page is not cluttered and does not appear untidy or unprofessional.
The main image itself is a wide shot of the whole band 'Avenged sevenfold' which the reader can clearly know by the large sub heading associated with the picture, which relates to the text 'sex, drugs, violence... the worlds most dangerous band' as the band are in mostly black clothing and/or leather jackets holding street war weapons, such as the metal pole and thick metal chain, with hardend, angry faces making them seem aggressive as the text suggests as well as supporting a sence of intimidation given to the reader.
Some of the major sell points is the huge sell points is the huge amount of extra band interviews clearly seen by the white text on yellow at the bottom of the page, other huge sell points are the side lines such as 'How to survive rock'n' roll' which connotes the hectic lifestyle that younger generations live, maybe even to use on how to survive their day to day lives.
The big pictures of the content page show the featured story's and give a clear but brief insight into what the articles, within the magazine, contain. the layout is simple and continues with the previous house style of yellow, black and white which makes it stand out clearly from the background. the advertismentand in the top left of the next issue teases the reader with what it conains giving insentive to buy that issue next week.
This is a double page spread from the kerrang magazine. the main focus of the article are the main pictures that surround the text creating a high picture-text ratio, the photos themselves are taken desaturated of colour making them fit in and continue with the colour style throughout the page with the hints of red complimenting the black and white and standing out. the title of the interview thats a quote thats been pulled from the interview is larger matching the picture size and is also slightly slanted causing it to stand out from the smaller more standard text to catch the readers eye. the may picture of gared way is place don the left, his attitude suggests that he is worn out or trying his hardest connoting the the quote "we're being the best mcr we can be"
METAL HAMMER:
The front cover of this metal hammer magazine is faily plain with not alot goin on though the full page picture, of what we assume as a member of slipknot as prompted by it large subheading at the bottom of the page which is red makeing it stand out from the darker background and more still the white prin on top thats clearly visable above both colours, creates major drama on the page as the picture seems realy in your face and personal.The claw marks that seem to rip through the page links to the quote "this band is at war" making them seem almost like battle scars or a result of some sort of attack.
The tital of metal hammer itself is designed to look as though its actualy made of metal, this aslo combined with the dark colours show that the magazine is set on a genre from heavy metal to more hardcore music.
There are no sell lines on the page other than the advertisement of free stuff within that issue and the chance to win somthing wich are put clearly on the page to attract the readers attention and make them want to buy the mag.
in this double page spread the layout is very simple and their is not particulaly any visable colour scheme other than the plan background and black writing with red for sub headings. the text massively out numbers the images which are farly small on the page on the far right. as the article is about solos "the art of shredding" the words themselfs seem to be on a guitar amp with guitar whires laying overtop, we assume herman li (lead guitar for dragonforce) is the one being interviewed or has a main part in it because hes picture is the bigest and is on the left at the start of the article. the article seems to be split up into different styles/tips/sections as the red lager text lets you know that its a new paragraph.
the quote "playing metal is a passion, it becomes your whole life" is the biggest text on the page, this being beside the pictures connotes that the pictures are other guitaring legends that feel playing metal is their whole life, also the words metal and passion are red making them stand out further and have some significant meaning to the person who the quote came from. the dragon force guitar picks scattered about the page also connote the genre of the magazine as well as the genre of the band which may allow relation from readers that enjoy that same genre.
ROCK SOUND:
The front of the magazine is bright and airy, the lite blue give a feeling of youth and life. the use of yellow with in the colour scheme realy gives the front page some pop and adds excitement as yellows is assosiated with happyness, this colour could also link to the energy with the picture background of paramore as hayley williams seeming to be jumping from the page connoting the excitement of being young and free. the words 'free' (for the posters) and 'free cd' are also in yellow standing out from the blue but drawing us in with the offer of getting free gifts as well as the magazine its self. the name rocksound, though partly covered, is still vissable and still readable, the name itself connots the genre that the magazine is based around and lets us know the type of content within the magazine without looking. i like the technique of the scribbled text at the bottom of the page, it makes it easy to fit alot of magazine content on the front page while not makeing it look cluttered or covering the main photo.
the typography of the title, i.e the multi colours, also links back to the background colour, givving that beight airy and fresh felling to the band its depicting. as well as the orange possibly linking back to the artistist hair colour.
the layout is fairly simple with all the content down the lefthand side, and although it seems a bit chaotic it is set out into seperate there is a constant colour theme throughout the page keeping it consistant and clean. the main features section clearly stands through the use of coloured text on a plain white background.
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